JBL Launches Online Brand Store In India

Harman International, a wholly owned subsidiary of Samsung Electronics Co Ltd, focused on connected technologies for automotive, consumer and enterprise markets has launched JBL’s online brand store.

As part of the inaugural promotion, two new JBL products — JBL Go + Bluetooth speaker and JBL T205BT headphone were launched on this website.

The online brand store will feature and sell the entire range of JBL consumer products — from headphones and Bluetooth portable speakers to home and multimedia solutions, at prices ranging from Rs 650 up to Rs 30,000.

To start with, over 200 SKUs including all color variants are listed on JBL.com, to be followed by more categories and products in the coming weeks. The website will feature pre-sales previews of upcoming products and exclusive new product releases.

Why online?

Asked if JBL has decided to launch its own website because it is increasingly finding counterfeit/deeply discounted JBL products being sold on e-commerce marketplaces, Sumit Chauhan, Vice-President — Lifestyle Audio, Harman India said, “JBL is the most popular consumer audio brand in India. JBL.com will provide the best price, expedite shipping and exclusive promotions for our customers. Importantly, consumers can be confident they are buying an authentic product with professional after-sales support.”

Apart from JBL.com, Harman and JBL products are also sold online at HarmanAudio.in, Samsung.com, Amazon, Flipkart, Paytm, Myntra, Snapdeal, Tatacliq, Jabong and Headphone Zone. The share of e-commerce in overall Harman — JBL Lifestyle products sales revenue at present is approximately 50 percent. – Hindu Business Line

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