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Indian e-commerce on its path to recovery

As lockdown 3.0 comes to an end on 17th May 2020, Unicommerce, India‘s leading e-commerce focused SaaS platform, recently released a report on the COVID-19 Impact across e-commerce sectors in India. With the country now being divided into three zones: red, green and orange (based on the severity of the Covid-19 spread), the report highlights that the sector has regained its 30 percent of its pre-lockdown volumes. Among sectors, fashion e-commerce has recovered 30 percent, consumer electronic appliances have a recovery rate of 35 percent while online cosmetics and e-pharma sector has logged up to 20 percent recovery.

Speaking about the report and the impact; Kapil Makhija, CEO at Unicommerce said “The last 40 days had a major impact and change in people’s mindset when it came to online shopping. Even though the government has permitted certain activities, consumers are still wary of leaving the house and have adopted social distancing as a way of life. The essentials category has witnessed a major surge during the 40 day lockdown and will continue to see an increase in the overall demand. With certain relaxation in the non-essential sale in the green and orange zones, we are witnessing a similar growth in the other sectors. E-commerce industry is expected to see a steep increase in orders in the long run as the consumers would adjust to the new norms post the lockdown.”

Overall E-commerce sector
The overall e-commerce sector showed a good sign of recovery in the first week of lockdown 3.0 and made up for the steep decline of 40 days due to lockdown. The overall industry has reached 30% of its pre-lockdown order volumes which is a good sign for the industry. With e-commerce players being permitted to resume operations in the green and orange zones, the business will continue to take a major hit as over 40% of the e-tailers are based in metropolitan cities which are currently in the red zone. Zee Business

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