IIM-C presents a report on BARC India’s TV panel size

BARC India joined hands with the Indian Institute of Management Calcutta to curate a report on BARC India’s TV panel sample sizes. Some of the observations made in the report by IIM-C on BARC India’s sample size include: Appreciation of the existing practice and no need for any significant departure from the current sample sizes; opportunity of gaining additional insights by 15 percent to 20 percent increase in sample size; and the choice of 55K sample size for the next round appears quite reasonable.

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