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Haier Is Going Higher Every Day

Hair Equipment (India) Pvt. Ltd is a wholly-owned Haier Group company. In its media announcement, it likes to remain low-key but still manages in the white market, both in India and globally, to act extremely aggressively.

Haier is easily the world leader in this category and plans to be number 3 next year in India. Haier India plans to become one-billion dollars (Rs 7,000 crore) by 2020 by 2018 with net revenue of Rs. 3,500 Crore. Haier has come a long way ever since you took over the reins of this company

Haier is today known as one of the Indian household’s favorite brands of home appliances. They continue to strengthen their trust in their customers by offering them products that complement their evolving lifestyles and that align themselves with their ‘Inspired living’ motto.

Haier is the biggest consumer goods brand in the world. For ten consecutive years, Haier Group has been ranked No.1 in the international home appliances industry. Today the Haier Group has become a transparent innovation forum from a conventional producer.

In the age of the Internet and post-e-Commerce, the organization aims, while growing the consumer interest and reputation of Haier’s products and services as a core competence, to extend its ecosystem to social networks and group economies.

In overseas markets, Haier has 12 industrial parks and 54 factories.

Haier announced, in November 2017, the expansion to its first industrial park in India of its existing manufacturing plant in Pune, Maharashtra by investing Rs 600 crore.

Every one of LED TV, AC, washing machine and water heater in India produces 2 million fridges and a half million units. Haier signed the MoU with the Government of UP in August 2018 and announced its second industrial park in India, Uttar Pradesh. This is part of their ‘Make in India’ pledge.

According to this agreement, Haier invested in two phases in the next four years Rs. 3,069 crore to build its industrial park in the State. In March 2019, a groundbreaking ceremony took place at Greater Noida. In 2020, they will be a trillion-dollar company and by then one of the top three brands in the consumer sustainability market. – Industry Global News24

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