Posted by Haier
Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, today announced the launch of a new revolutionary industry-first innovation in its Four-Door Bottom-Mounted Refrigerator (BMR) range with 100% refrigerator option.
Understanding the current requirement of consumers in terms for bigger storage capacity in the refrigerator section in side by side category, Haier has introduced its new four-door series with 100% refrigerator option as an ultimate solution to help consumers optimize space efficiently. Designed with toughened and wider glass shelves, the refrigerator doesn’t consist of a wall partition in the refrigerator section which provides more space and convenience for users to store the items in an organized manner.
This state-of-the-art and sleek range of bottom-mounted refrigerators come in a premium glass door finish and feature a digital control panel that gives users easy access to control the temperature and other settings. Not only this, the new refrigerators operate on Twin Inverter Technology that enables both compressor and fan motor to work on the inverter, which leads to optimum cooling retention in the refrigerator and ensures the food stays fresh for a longer duration. The model comes equipped with Dual Fan technology with separate cooling fans for both refrigerator and freezer, along with a fruit and vegetable crisper that helps in maintaining high freshness level both in the refrigerator and the freezer; keeping fruits and veggies fresh for a longer period of time.
With the freezer section mounted at the bottom and refrigerator section at the top of this refrigerator, Haier Bottom Mounted Refrigerators (BMR) have helped in reducing bending of users by 90% as compared to conventional top mount refrigerators. The new four-door refrigerator with India’s first 100% refrigerator option (in its segment) comes with built-in smart sensors and conversion which helps in automatically adjusting the refrigerator’s cooling temperature, further assisting in smart cooling as well as effective energy consumption.
Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said, “With the launch of our new four-door BMR with 100% refrigerator option, we are expanding our range with an innovative solution for customers who are aspiring to upgrade to a high-end top mount, side by side or a bottom mounted refrigerator for more storage space. Haier has aesthetically designed this product with superior functionality, features and lustrous design that will fit perfectly not only in kitchens but also complement the living rooms of our consumers. We at Haier are constantly looking at combining innovation with advanced technology to deliver optimal performance to our customers.”
The new refrigerators also come equipped with super cool and freeze options giving users the access to certain items in the refrigerator and freezer with just a touch of a button. They also come with technologically advanced features such as holiday & fuzzy logic function that helps in controlling the temperature settings while the user is away on holidays. This enables the refrigerator to keep the freezer section on as usual and sets the refrigerator section at 17 degrees Celsius to avoid unpleasant odour when not in use for a longer duration. Moreover, for better visibility and accessibility, the refrigerator is fitted with top LED lights that ensure every corner inside is brightly illuminated.
The new Haier four-door 100% refrigerators (HRB-550KG and HRB-550CG) come with an exclusive offer of 10 years’ warranty on both the compressor and fan motor. These new refrigerators are now available across India at an MRP of INR 1,20,000.―TV Veopar Journal Bureau