Haier has recently launched its latest TV commercial based on the newly introduced direct-motion washing machine (HW100-DM14876TNZP and HW80-DM14876TNZP). The TVC titled, Silent Performers highlights Haier’s long-standing relationship with the Indian consumers and the brand’s constant focus toward revealing new technologies while cementing its position as a market disruptor. Through the lives of India’s leading sportswomen – Dipa Karmakar (Artistic Gymnast, Olympian, Khel Ratna awardee), Hima Das (Sprint Runner, Arjuna awardee), and Simranjit Kaur (Indian boxer), the TVC tends to find common ground amongst Haier’s and the sportswomen’s dedication toward striving for perfection, while following their passion despite unimaginable challenges and making a mark for themselves in their respective fields.
The company’s latest super-silent washing machine is an addition to the company’s innovative products that are designed to make the consumers’ lives easy and efficient. The direct-motion motor integrated into the new front-load washing machine range allows for reduced vibrations and low noise level. Integrated dual-spray and anti-bacterial technology are also integrated for a smarter, better, and an effective laundry experience for the Indian customers. Both the models are equipped with A+++ energy efficiency rating. The washing machines are available with 8 and 10 kg capacity and come with a three-year comprehensive warranty and lifetime exclusive warranty on the motor.
The story of TVC unfolds with the athletes devoid of media and people’s attention despite their impeccable achievements, but remain strongly focused on the pursuit of their goals and passions. The film shines the spotlight on the laurels and pride they have brought for India on the international platform as silent performers through their commitment and hard work while creatively amalgamating with Haier’s inclination toward delivering on their promises since its inception in India. The brand’s philosophy of inspired living coincides with the stories of these sportspersons.