Posted by Haier
Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years, announced the groundbreaking ceremony of its second Industrial Park in Greater Noida, Uttar Pradesh in the presence of Liang Hai Shan, Vice Chairman of Board and Executive President at Haier Group. The event was addressed by Song Yujun, VP, Global Appliances Haier Group and Managing Director, Haier South and South East Asia and Eric Braganza, President Haier Appliances India.
The event was conducted to mark the initiation of Haier India’s second industrial park in the country in Greater Noida, Uttar Pradesh. This comes after the company had signed an MoU with the Government of Uttar Pradesh in September 2018 to invest Rs 3069 crores over the next three years in two phases. With this investment, Haier India aims to scale up the production capacity of categories like refrigerators, washing machines, air conditioners, LED panels, and water heaters. This second industrial Park of the company will hold a capacity to produce two million units of refrigerators, one million units of LED TVs, one million units of washing machines and air conditioners in a year when fully completed.
With its second industrial park, Haier India is expected to generate around 4000 new direct employment opportunities along with over 10,000 indirect jobs in the country. This will also serve as an opportunity for vendors and OEMs (original equipment manufacturers) to scale up and bring about an expanded business with increased local production and lesser dependence on imports.
Commenting on the occasion, Eric Braganza, President, Haier India said, “It is a historical moment today for the company to host the auspicious groundbreaking ceremony of our second industrial park in India. As Haier marks the completion of 15 years of its operations in India, we’re extremely proud of this milestone and continue to remain committed to delivering the best–in–class innovations to our customers. With this ground-breaking ceremony, we’re poised to take an authoritative stance in the industry as we inch closer to our commitment of becoming a billion dollar company in India by 2020.”
Song Yujun, VP, Global Appliances Haier Group & Managing Director, Haier South, and South East Asia being confident on the growth in India says, “India is a big market for us and we would like to continue to invest here in manufacturing and simultaneously design technological innovations specifically for our Indian consumers. Presently, India is the highest contributing overseas market for the brand Haier as part of the Group and we’re very optimistic about the growth we’re witnessing here.”
Haier India that began operations in the country in 2004 is celebrating its 15 year anniversary this year. A true testimony of the continued growth and success of the brand is attributed to Haier’s commitment to continuously offer India centric innovative products that deliver the promise of quality to the customer. In the last few years, the brand has invested significantly in augmenting its vast distribution and after-sales network across the country to serve customers everywhere. Haier India stands committed to live up to its core philosophy of offering “Customer-Inspired Innovation” products to its customers.―TV Veopar Journal Bureau