With 2018 marking the completion of 60 years of designing thoughtful appliances, Godrej Appliances ups the celebrations this festive season a couple of notches with a slew of technologically advanced 32 brand new refrigerators. And to add further impetus and delight for the consumers, it has also lined up innovative offers – with something for everyone.
At Godrej Appliances, we value customer aspirations and believe in offering relevant innovations, in sync with the brand philosophy of Soch Ke Banaya Hai. The 32 new models attest our unabated commitment toward enabling brighter living, always and to the refrigerator category which paved the way for a mighty journey, back in 1958.
To begin with, the brand has expanded its portfolio in the premium NXW sub-brand, with the launch of the new NXW Glass Door refrigerator with an intelligent inverter compressor, coupled with a bundle of advanced features like digital touch control panel, turbo chill mode, quick freeze options, smart collapsible wine racks, and flexi freeze bins, setting a new benchmark for the premium segment. The premium refrigerator redefines aesthetics and design in the category.
Further strengthening its presence in the higher capacities, Godrej Appliances has introduced Eon Vesta in the 450-L capacity segment. The new model boasts of Nutrifresh inverter technology compressor, which keeps food items fresh for up to 7 days, giving shoppers a respite from mid-week runs to the grocery store/fresh produce market. Additionally, the crisper is protected with a fresh-shield crisper technology, which helps to maintain the humidity inside the crisper section keeping the fruits and vegetables fresh. The Flexi Store feature allows for customized shelf adjustments adapting to the consumers’ need for space. The fresh taste deodorizer and 360-degree cooling allow for uniform circulation of fresh air inside the refrigerator, keeping bad odor at bay. The Godrej Eon Vesta is available in two capacities – 470 L and 580 L.
The spate of launches continues across the larger belly of the frost-free range as well. As an upgrade to the high volume 3-star inverter range, the brand has launched a model with a 4-mode-in-1 convertible feature. The fridge-freezer convert model allows for handling multiple requirements – regular mode, efficiency mode, health mode, and holiday mode. The fridge-freezer convert option coupled with the existing inverter compressor and 360 degree patented cool shower technology makes this refrigerator a steal.
Add to these, in the 300 L frost free segment, a new Godrej Eon Astra range is being offered. Available in attractive outer finishes, these refrigerators pack a punch when it comes to space and cooling.
A wide basket of enticing colors, steel rush, galaxy wine, galaxy purple, and cosmic blue is being offered.
Earlier this year, the brand launched Edge Duo in the direct cool segment in 225 L and 255 L sizes, which has a separate veggie drawer. Going by the stupendous response, the brand is set to launch Edge Duo in the mass premium 205 L segment as well.
“At Godrej Appliances, we strive to deliver best-in-class solutions that are designed carefully to meet our customers’ needs and expectations. In line with 60 years of designing thoughtful appliances, we constantly innovate and evolve with the single aim of delighting our customers by means of cutting-edge products and services. With Indians aspiring for more, our new range of premium products are especially aimed at delighting our consumers, resonating with our brand philosophy of Soch Ke Banaya Hai. We will continue our endeavors to brighten the lives of our customers through innovations, year after year.”
Kamal Nandi, Business Head and EVP – Godrej Appliances
“We are happy to continue the Godrej tradition of bringing joy into the lives of millions of Indians through our value-laden products. As the brand marks 60 years of thoughtful innovations, we expand the portfolio of the refrigerator category with the launch of 32 new models, bulk of which belong to the premium frost-free segment. Similarly, in the direct cool segment we are extending Edge Duo, which is our innovative offering in the premium segment, to appeal to a larger audience. With the string of these 32 new models, we are optimistic about a boost in sales and expect to garner a growth of 30 percent during the festive period.”
Anup Bhargava, Product Group Head – Refrigerators, Godrej Appliances – TV Veopar Journal Bureau