Godrej Appliances is targeting to be an over Rs 5,000-crore company this fiscal with a 20 percent growth, driven mainly by sales of cooling products, such as refrigerators and air conditioners, as well as washing machines. The Godrej group firm, which aims to be among top-three appliance makers in the country, is expanding its product portfolio and has plans to make foray into segments such as air coolers. Besides, it has also lined up several new launches to fill up the gaps in its offerings in segments such as washing machine. The company is also expanding its sales network targeting the non-metro markets and has plans to take the numbers of its exclusive brand outlets (EBOs) to around 350 in the next 3 years.
The market has generally been slow be it televisions or home appliances. Dishwashers saw a spurt for a couple of months, but the boom seems to be over for that...Read More