Godrej Appliances has curated a unique offer wherein a consumer can take home any premium appliance by paying just Rs 60 (and the remaining amount in No interest EMI), creating yet another opportunity for customer delight.
“The brand values customer aspirations and believes in offering relevant innovations, in sync with the brand philosophy of ‘Soch Ke Banaya Hai’. With the primary focus on premiumization, the brand is launching 40 new models across categories that they are present in, expanding its premium portfolio especially in refrigerators, washing machines and chest freezer categories,” said company’s Business Head and EVP Kamal Nandi.
Godrej Appliances targets growth of 30 percent basis its efforts this festive season, he added. The company has lined up a string of launches in the premium segment across categories for the upcoming festive season.
In the refrigerator category the brand is introducing over 32 models majorly in the frost – free and the premium direct cool segment. In washing machines, the brand has lined up over 10 models in fully automatic and higher capacity semi- automatic segments. In chest freezers it will be launching a new technology in the Indian Market which makes it a multitasking machine. The brand is also launching models in the AC and Microwave oven category.
“At the onset of the 60th year of being the pioneer in the segment the company brings a unique offer wherein a consumer can take home any premium appliance in just INR 60, with no other down payment or processing fee. It is valid from 1st October till 15th November 2018. The brand is also offering attractive finance schemes which permits the consumer to take home various models of refrigerators, washing machines, microwave oven starting Rs 999 while air conditioners and chest freezers starting Rs 2499 only,” he added.
Moreover, with every purchase of convection microwave oven, a set of Treo Bowls worth Rs 999 only, is being given free to customers. A total of 10,000 vouchers, including but not limited to saloon vouchers, meal vouchers and holiday packages, in association with various brands like Amazon, Pantaloons, Lifestyle, Tanishq and many more are up for grabs for microwave oven buyer as well.
“To further add a zing to this year’s celebrations, the brand is giving away VIP trolley bag on the one of a kind Godrej Edge Duo refrigerator which is India’s 1st single door refrigerator with separate veggie drawer. The Appliances major has also introduced many attractive exchange offers on selected models abetting its consumers to upgrade to ‘brighter living’ with ease,” said Sanjeev Jain, National Sales Head, Godrej Appliances.― UNI India