Global TV shipments edged up 1.5% on year to 19.36 million units in August, as shipment growths in areas including Latin America, India and Asia Pacific were offset by a 7% on-year decline in China, according to data compiled by All View Cloud (AVC).
Promotional efforts by major brands such as Samsung Electronics and LG Electronics boosted TV shipments 18.7% on year in August in Latin America, 5.9% in Asia Pacific, and 1.4% in North America, the data showed.
Samsung’s overall TV shipments climbed 17.3% on year in August, driven by a 20% shipment growth in Latin America and an average of 15% growth in Europe, North America and Asia Pacific.
Samsung’s shipments of 55-inch and above TVs grew 4.7% in August and accounted for 40% of its total TV shipments in the month.
LG also enjoyed an over 20% on-year shipment growth in the month, despite mounting pressure after Samsung reduced the prices of its QLED TVs.
Most major Chinese TV brands suffered on-year declines, AVC said, noting that shipments at TCL (including sub-brands) dropped 6%, Haier’s fell 11%, Changhong’s decreased 28% and Konka’s declined 14%. But Xiaomi and Skyworth saw minor gains.―Digitimes