Fujitsu General Launches a Slew of Hi-Tech Air Conditioning Products

Fujitsu General has launched a slew of 26 new models of ACs, four of which are window ACs, seven split ACs, 12 inverter split ACs, and three cassette ACs. All of them adopt new eco-friendly refrigerants and confirm to new energy regulations as per lSEER. Out of 26 models, 14 models are tropically designed to perform even at 52°C and five models are suited for abnormal voltages between 155 V and 265 V. Also technologies like human sensors in inverter split ACs have been introduced. The price range of these air conditioners varies from Rs. 25,200 to Rs. 152,250. The entire top management of Fujitsu General was present in Hyderabad at the launch event to chalk out plans to capture a bigger share of the Indian market. The company is positioning itself to offer the Indian consumer the latest and the best models of ACs before the summer really sets in.

M Ejazuddin, CEO and director, EGPL, stated at the launch event that the air conditioners are designed to perform in extreme conditions prevalent in Andhra Pradesh and Telengana with high durability and longevity. General commands a market share of 4 percent. Keeping in mind the growth potential in the Indian market, EGPL, the Indian arm of Fujitsu General has planned for structural changes and investments in manufacturing facilities in India. This will help the brand to be more competitive and also develop India-specific models. The company plans to increase the market share to over 5 percent in the next 2 years. Currently the company has a network of 2500 dealers and 350 service franchises.

Etsuro Saito, president, Fujitsu General Ltd, Japan asserted that they are looking at India in a big way, because of the tremendous potential it holds. Kenichi Ishikawa, MD, Fujitsu General Asia, Singapore; Masayoshi Kogure, GM, Fujitsu General Engineering, Thailand; Seiichiro Sakiyama, GM, Fujistu General Asia, Singapore; and KC Poovaiah, head, sales and marketing, EGPL were also present.

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