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From social audio to podcasts, tech companies rush to stay ahead of competition

Competition has become fierce in the audio space, with major tech companies working hard to capitalise on this trend, and many have either launched or are working on launching live audio apps or features.

While people stay indoors during the pandemic, live audio apps and podcasts are becoming extremely popular.

Competition has become fierce in the audio space, with major tech companies working hard to capitalise on this trend, and many have either launched or are working on launching live audio apps or features. Spotify recently launched Greenroom, an app similar to Clubhouse. Early access to the Android and iOS versions of Greenroom are available in India.

Facebook, too, said it has launched Live Audio Rooms in the United States on iOS. Slack, which was acquired by Salesforce last year, and Microsoft’s LinkedIn are also testing live audio features, though the timeline of the launches is not known.

Akash Agrawal, a 26-year-old tax consultant from Lucknow, is on Clubhouse and Twitter Spaces, and spends 15-20 minutes a day on the former.

“I usually follow pages related to politics, tech news, and current affairs. There are some good rooms about movie recommendations, etc, which are fun,” he said. MoneyControl

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