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Flipkart Hires Unilever’s Vikas Gupta To Go Advertising And Marketing

Flipkart, which competes fiercely with rival Amazon and dominates on-line retail gross sales together with Amazon, was acquired by the world’s largest retailer Walmart Inc for greater than $16 billion in Might final yr, valuing it at $22 billion. Flipkart confirmed the transfer to ET.

“Vikas is becoming a member of us after a protracted, profitable stint in Unilever the place he has labored in a number of nations and in varied capabilities. He’s relocating from Indonesia,” Flipkart Group chief company affairs officer Rajneesh Kumar mentioned in an electronic mail revert. Gupta will report back to Anil Goteti, senior VP at Flipkart.

Gupta, common supervisor on the house care division and VP for digital transformation at Unilever Indonesia, had been related to the corporate for over 20 years. He was main Unilever’s house care division, served on the corporate’s board, and in addition led the digital advertising and marketing transformation effort on the firm.

Gupta’s is yet one more instance of Indian managers making their mark in international markets and taking over bigger roles inside India within the consumer-tech area.

“The perfect marketer of the long run would mix wealthy conventional model advertising and marketing experience with the learnings of new-age efficiency advertising and marketing and direct-to-consumer platforms,” mentioned Sonal Bahl, companion at govt search agency Constructive Strikes Consulting.

An alumnus of IIM Lucknow, Gupta joined Unilever as gross sales and buyer improvement supervisor in 1999.

In keeping with his profile on skilled networking web site LinkedIn, Gupta has led the house care enterprise at Unilever Indonesia (with a turnover of three.5 billion euros and Unilever’s fourth largest firm), and took again international market management from rival Procter & Gamble throughout his five-year tenure. He led the end-to-end enterprise for the $1 billion house care division at Unilever Indonesia.

Gupta has labored throughout common administration, P&L management roles, international advertising and marketing and gross sales and distribution, the LinkedIn profile confirmed.

“Gupta, who brings with him advertising and marketing proficiency from an iconic client firm like Unilever, will now put his prowess to work at one of many world’s largest client expertise success tales at Flipkart,” Bahl added.―Newpaper24

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