Finish, Reckitt Benckiser’s auto-dishwashing detergent brand, has announced a mega launch in the Indian market in partnership with its global partner Bosch Household Appliances.
Finish has introduced a range of tablets specially designed for auto dishwashers, keeping in mind the Indian washing needs. Bosch has also designed India-specific dishwashers keeping in mind the Indian cooking style that leads to oily kadhai with tough stains to clean.
Shanvi Srivastava unveiled the product range in Bangalore and the “#NoMoreDishStress” campaign by gifting a brand-new dishwasher for her mom to liberate her from dishwashing-related stress.
Srivastava said, “I am delighted to gift my mom a Bosch dishwasher. The level of cleaning and shine that you get with dishwashers is in-comparable. I am happy to see that Finish and Bosch have taken this responsibility and through their #NoMoreDishStress will educate the consumer. Dishwashers will soon be the washing machines of our time. Thanks Bosch and Finish for making my mom’s life simpler.”
At the event, Sukhleen Aneja, Marketing Director, South Asia RB Hygiene Home, said, “We’d like to ignite a dishwashing revolution in India by helping families experience a new level of clean that handwashing dishes can never give. The dishwasher market in India stood at USD 30 million in 2017 and it is expected to reach $45 million by 2023. #NoMoreDishStress celebrates the technology of Finish tablets together with the magic of Bosch dishwashers washing dishes that clean with water at 70-degree Celsius to give consumers a never-before hygienic clean.”
Gunjan Srivastava, MD and CEO, BSH Household Appliances, said, “Globally, Bosch has been the pioneer in the dishwasher category. While the dishcare category is still at a nascent stage in India, we believe that the category presents a massive opportunity to scale. In the coming years, we plan to build and shape the dishcare category by helping Indian households reimagine dishwashing, with localised features perfected for Indian utensils, a robust route-to-market strategy as well as through collaboration with our global partner, Finish. The #NoMoreDishStress campaign aims to educate consumers about dishwashers and their role in simplifying busy lives by providing them convenience and hygienic dishes, which are 99.99% germ-free.”―Best Media Info