Eureka Forbes Launches Water Fortifier, Dr. Aquaguard NRICH

Eureka Forbes Limited has introduced first-of-its kind, Dr. Aquaguard NRICH, India’s only purifier that’s a water fortifier.A breakthrough in the water purification industry, Dr Aquaguard NRICH comes with the patented Health Protect technology, which dispenses healthy water or no water.

Among other firsts, this technology allows consumers to get automatic alerts when their purification system requires maintenance or the cartridges needs replacement. Dr Aquaguard NRICH also comes packed with a unique combination of HD RO + UV + MTDS technologies that is suitable for any source of water. The product will be launched in the markets of Karnataka and Kolkata.

With its latest addition to the Aquaguard family, Eureka Forbes is not only redefining the concept of water purifiers in the country but also giving a new dimension to customer service. Equipped with patented Health Protect technology, the electronic authenticated purification cartridge of the purifier stops the insertion of spurious, non-genuine cartridges from unauthorized third parties. In case an unauthorized cartridge is inserted, Health Protect activates an indication light to alert that the water is unsafe and shuts down the purification process for complete protection.

Backed by cutting-edge Nutritron technology, the purifier fortifies the drinking water with Calcium, Magnesium, Copper and Zinc. These minerals not only enhance the taste of water but also health and body functions – so that one can stay health plus always. The purifier is designed in stylish black and silver color and comes with an attractive LED to suit the newer kitchen designs.

Marzin R Shroff, MD and CEO, Eureka Forbes Limited said, “As India’s leading health and hygiene organization for over 36 years now, we are constantly building on our expertise and up scaling our R&D in order to create products and solutions that are in-line with consumer demands and needs. In addition to introducing the right products for our consumers that are backed by strong technologies, we also want to ensure maintenance of quality and safety of these products. Dr Aquaguard NRICH is a breakthrough offering in this direction and reaffirms our aim to create a meaningful difference to the lives of the consumers thereby promoting healthy living.” — Webindia123

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