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Electronics buyers find more value in security features as threats rise

Ahead of the festive season, India’s notoriously value-conscious shoppers would now prioritise security and privateness to decision and reminiscence on their digital gadgets like smartphones and laptops. And corporations have caught on with this shift in buyer behaviour.

The steep rise in incidents of cyberattacks, malware and hacking has led to a rise in demand for smartphones and laptops with enhanced inbuilt privateness measures and anti-virus software program.

Companies are actually leveraging the demand by launching more such gadgets or together with these for advertising and marketing pushes, trade executives stated. “We have launched the Dell EMC PowerProtect DP series integrated appliances and PowerProtect Data Manager Software that help customers in counteracting the effects of cyber threats while safeguarding data across traditional and cloudnative applications,” stated Ripu Bajwa, director, Data Protection Solutions, Dell Technologies, India.

More than a 12 months because the pandemic struck, cyberattacks have surged manyfold and turn out to be more subtle, preying on each firm and private information. Retailers like Sangeetha Mobiles have seen an uptick in gross sales of antivirus software program after latest information privateness considerations. “There has been an increase in anti-virus programs since the Pegasus issue with customers opting for the 999 priced software versus 499 taken earlier,” stated Chandu Reddy, director of Sangeetha Mobiles.

The Pegasus Project revealed that more than 50,000 cellphone numbers have been focused by a spy ware created by NSO Group, an Israeli software program firm. Aaj Ka Samachar

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