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Electrolux Premiers New Air Purifier In S. Korea

Electrolux has picked South Korea as its first global target to launch its premium air purifier the PURE A9, adding competition in the sector dominated by Korean names and in high demand due to worsening air quality from fine dust.

The Pure A9 eliminates large dust particles with a pre-filter and heats up 99.98 percent of up to one-eighth the size of ultra-fine dust with a grade 13 HEPA (high-efficiency particulate air) filter. It can also remove bacteria and allergens, as well as bad odors, the company said in a statement on Monday.

The style of the new air purifier is very reminiscent of modern and simple Scandinavian designs that match well with the room interior. The system’s 5-sided air intake allows the air to be inhaled more widely, reducing noise levels to as low as 20 decibels.

According to industry sources, the Korean air purifier market is estimated to sell 3 million units this year. The market size has continued fast growth reaching 2.8 million units sold in 2018 from 1.4 million in 2017.

Korean home appliance brands are strengthening their lineup of high-performance air cleaners. Samsung Electronics recently launched premium air purifier, the 2019 Samsung Cube. LG Electronics is responding with high-end product, the Puri Care 360, which features a clean booster` to generate air from the top outlet to deliver clean air to distant locations at high speeds. Japanese rivals are preparing to launch new products in Korea.―Pulse

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