Electrolux Partners With Smart Kitchen Startup Drop

Electrolux is partnering with Drop, a smart kitchen technology company, to further develop the smart kitchen ecosystem and create opportunities to enhance the taste experience for more consumers.

Based on the partnership announced today, Electrolux business area Home Care & Small Domestic Appliances (SDA) will enable products to work seamlessly with Drop’s online platform and app, which will provide tailored recipes and guidance to the specific programs and the capabilities of Electrolux appliances.

“We are excited to partner with Drop and to further explore new ways of making the cooking experience simpler and personalized for consumers,” said Ola Nilsson, Head of Electrolux business area Home Care & SDA. “By partnering with Drop, we can further expand our connected ecosystem to deliver great cooking experiences to consumers.”

Using the latest technology to simplify and personalize the consumer cooking journey through assisted cooking, new services and partnerships are a growing area of interest for Electrolux. Earlier this year, Electrolux announced several strategic partnerships within the smart kitchen, such as with the eating technology company Innit in Europe, the recipe platform Side Chef in Asia Pacific as well as expanding its collaboration with the Google Assistant to Europe.— Markets Insider

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