The National E-commerce Policy was released on February 23, 2019, by the Department for Promotion of Industry and Internal Trade. The policy takes into account interests of all stakeholders, be they investors, manufacturers, MSMEs, traders, retailers, start-ups, and consumers. Continuously evolving technologies and volumes of data generated in a consumer-oriented country like India require an enabling regulatory framework for empowering domestic entrepreneurs, leveraging access to data, connecting MSMEs, vendors, and traders, to the digital ecosystem as well as empowering consumers to retain control of the data generated and owned by them.
Aiming to streamline protection of personal data and empower the users and consumers to have control over the data they generate and own, the policy provides for integrating customs, RBI, and India post systems to improve tracking of imports through e-commerce. The policy seeks to create a regulatory environment to ensure that there is genuine competition in the market. With the changing nature of the economy, varied regulatory challenges come to the fore.
The Vision. The policy has been formulated with a vision to provide a level-playing field to all stakeholders, including the individual consumers and MSMEs and start-ups. GoI will continue to observe the rapid changes in the digital economy and respond accordingly by bringing new regulations and amending the existing ones. Issues related to e-commerce must now be addressed on priority and in a way that the pace of growth in the sector does not lag while the domestic stakeholders as well as the entire population is benefitted by the positive spill overs.
Deadline extended. DPIIT plans to extend the deadline for feedback by the stakeholders on the draft e-commerce policy from March 9 to 31, 2019.