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Dish TV Deploys MediaKind Video Processing Platform

DishTV will deploy MediaKind AVP 4000 video processing platform to deliver enhanced, next-generation immersive experiences to over 23.5 million subscribers. The AVP 4000 video processing platform exists within MediaKind’s Aquila family of solutions, which forms part of the wider MediaKind Universe portfolio.

DishTV selected MediaKind to replace its entire headend infrastructure, which includes existing legacy technology from its D2H brand. The AVP 4000 System Encoder efficiently delivers high-quality content while helping operators to satisfy the ever-increasing consumer demand for greater content choice. The AVP 4000 System Encoders has a future-proof modular architecture that permits on-site upgrades, minimizing maintenance time and any service interruption. It delivers MPEG-2, MPEG-4 AVC, and HEVC compression with a smooth upgrade path to 4K UHDTV.

Through this deployment, DishTV will operate MediaKind’s award-winning compression headed technology, which will enable them: To evolve and adapt to both traditional broadcast and multiscreen service delivery from a single platform. The platform, which includes MediaKind’s AVP 4000 System Encoder, allows DishTV to serve satellite operations for both of its brands and caters to the evolving needs of its subscribers; This latest deployment will enhance DishTV’s operational efficiency by unifying the control and management of its two head ends in an orchestrated manner.

The solution meets all primary distribution, direct-to consumer applications and service needs, providing a high level of video processing and broadcast performance; This will also allow DishTV to increase its satellite bandwidth efficiency and deliver superior picture quality to its subscribers, responding to the unprecedented consumer demand for high quality media content choice; Through the deployment of state-of-the-art AVP 4000 system, DishTV can potentially benefit from significant cost efficiencies and have the opportunity to launch new and highly compelling viewing experiences.

“As a leading DTH provider in India, we are always looking for new ways to deliver a high-quality viewing experience to our millions of customers. We are delighted to strengthen our longstanding partnership with MediaKind and leverage its compression technology heritage which extends more than 25 years. Through the deployment of MediaKind’s AVP technology, we can enable the highest video quality for our consumers alongside far greater bandwidth efficiencies, thus enabling us to cost-effectively deliver the next generation services to our subscribers.”

Anil Dua
Group CEO,
DishTV India Limited

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