Discovery and the PGA Tour plan to form a pioneering strategic alliance to create a new international multi-platform home for golf, delivering the sport’s most exciting moments, players, and championships to fans around the world on every screen and device. The alliance will seek to benefit the game worldwide, helping to drive golf’s fan base and grow the sport around the world.
The unprecedented 12-year relationship, to begin in 2019 and carry through 2030, would include global multi-platform live rights, outside the United States, to all PGA Tour media properties, totaling nearly 2000 hours of content per year, including the six tours operating under the PGA Tour umbrella and nearly 150 tournaments annually, including The Players Championship, the FedExCup Playoffs, and the Presidents Cup.
In addition to live linear rights in 220 markets and territories, the alliance will include the creation of a dedicated, PGA Tour-branded, OTT video streaming service that will capitalize on Discovery’s direct-to-consumer product and platform expertise as home to the Eurosport Player. Discovery expects to invest more than USD 2 billion over the course of the alliance, including licensing of the PGA Tour’s international media rights and building a global OTT platform available outside the United States, with a gradual increase of annual investment during the term.
“Today is a fantastic day for golf fans around the world as Discovery proudly partners with the PGA TOUR to create something that has never been done before. The long-term partnership between the PGA Tour and Discovery will create the new global Home of Golf, including delivering over 2000 hours of live content year-round and this prestigious sport’s greatest moments, stories and athletes. Following our successful first Olympic Games in PyeongChang, Discovery will contribute its strong global distribution and promotional infrastructure, in-market relationships, global sports expertise with direct-to-consumer platforms and brands to create a valuable new long-term Home of Golf offering in every market outside the US.”
President and CEO,