Demand for air purifiers is on fire in Delhi-NCR area and also in other top cities such as Bangalore and Mumbai as air quality deteriorates with the onset of winter. With cases of smog and pollution worsening across the impacted areas and spreading further, the sale of air purifiers has been going up, with instances of multiple devices across many homes.
Work-from-home and stayat-home norms following the coronavirus outbreak has only intensified the demand for air purifiers. And, the demand is moving up across price points. While entry devices cost under Rs 10,000, the premium and high-technology ones sold by companies such as Dyson coming for over Rs 50,000 (top versions).
“At Panasonic, we have seen a 5X increase in the sale of our air purifiers, which also help inhibit viruses. We are seeing maximum demand from north India,” Suguru Takamatsu, head of consumers sales division at Panasonic India, said. Panasonic claims its devices enhance the quality of indoor air by filtering out bacteria, viruses, dust, mites, pollens, allergens, and harmful particles, including PM 2.5.
Rajeev Bhutani, senior VP for consumer electronics at Samsung India, said the company has seen a 1.5X growth in sales in September-October this year. “Compared to previous years, when demand started towards the end of October, consumers this year have been more cautious because of the current situation, leading to sales of both air purifiers and additional filters picking up early, in September this year. This demand is being led by the top eight metro cities. Additionally, we have seen demand coming from corporates as well as medical establishments such as dentists, doctors and pathology labs,” Bhutani said.
What differentiates one air purifier from the other, and what makes the premium ones more effective? “Selecting the right kind of air purifier, tested for real homes, can help in creating a healthy home environment indoors. Our engineers prioritise the quality of intelligent sensing, whole machine filtration, and air flow projection to achieve uniform cleaning performance,” said a technical official at Dyson.
Anshu Budhraja, CEO of Amway India, said, as per a recent study, indoor pollution is one of the major contributors to ill-health.
Raghu Reddy, chief business officer at Mi India, said, there has been 100% growth in sales of Xiaomi air purifiers over the last year, with cities in northern India accounting for 70% of the sales. “The sales and demand for this category is directly proportional to AQI of a city, with Delhi NCR leading, followed by Bengaluru and Mumbai.”- The Times of India