Daiwa TV has launched the first leg of its marketing campaign India Bole Daiwa. As a part of its ongoing branding endeavors and marketing initiatives in B- and C-class towns, Daiwa has unveiled the outdoor campaign exclusive to its newest range of TV and washing machines. The campaign is further supported with 360-degree communication which will sprint across digital, print, and retail promotions. The campaign’s idea is to create a strong connect between customers and the intrinsic brand values of brand Daiwa that aims to bring the most affordable technology, designed exclusively for Indian audience at the most potent prices. The high-octane marketing campaign has been designed to penetrate into new markets with Daiwa’s brand legacy. The brand shall begin with the Punjab market followed with the rollout of a complete 360-degree approach to messaging in other parts of India.
The washing machines segment is growing. In an up-country market, neither technologies nor features matter. It witnesses only price wars. Fully automatic machines are more popular in cities but in...Read More