Daiwa Expands its Consumer Durables Portfolio with Washing Machines

Daiwa has expanded its existing product portfolio with the launch of washing machines in India. As part of the expansion of the consumer durables portfolio, Daiwa enhances its LED TV range with smart LED TVs including 4K TVs, washing machines with semi-automatic models, and plans to introduce air conditioners too. The company has a focused growth plan charted out for the states and plans to aggressively focus on the Punjab market, while furthermore covering an almost entire list of major cities and districts. Strengthening its presence in North India, the brand also plans to open its first experience zone in the Punjab market. These exclusive outlets are single touch points to experience the wide range of Daiwa products through quality demo by trained quality staff.

Following its entry, with washing machines the brand also plans to commission a revenue expense of over Rs. 100 crore for building the infrastructure in FY18-19. Currently, the brand manufactures all its products in India under its group company Videotex International. Daiwa has also been expanding in terms of products range and has been planning a strong retail expansion at the pan-India level. Currently the brand has launched new LED TVs which will be available in three sizes – 24-inch with built in sound bar, 32-inch smart TV, and 49-inch/55-inch 4K TV. The smart TVs are designed specifically suiting the Indian power consumption and bring in-built access to the Internet using Wi-Fi support and several pre-loaded apps such as Netflix, YouTube, and Google Chrome. The 24-inch TV brings promising superior audio precision with in-built box speakers, boasting amazing sound of a perfect fusion of bass and lows. Moreover, it enables users to connect to five different and compatible music modes to adapt sound according to the ambience and has 16.7 million colors thus enhancing viewing.

The brand has also launched semi-automatic washing machines Aqua Wash in varied sizes and functionalities right from 6.5 kg to 8.5 kg with plans to roll out further new models, suiting several dynamic needs. Designed in striking colors, the washing machine is designed to open and close smoothly and silently. It is also durable and resistant to scratches and damage. The washing machines come with Hexa Fan Multi Pulsator and Dual RotoPulsator. Its air-dry technology along with thermal protection for motor brings low on power, high on savings, bringing all in one convenience. The company has offered 2 years’ warranty on the product and 5 years on the motor. All the new launches shall be available leading retail stores in Punjab.

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