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Consumer durable makers bet on strong summer demand

Consumer durables makers are betting on a strong summer season in 2022 after losing two peak summer seasons to COVID-19 related restrictions. From Blue Star to Godrej, appliance makers are expecting to clock a growth of anywhere between 12 to 20 percent over pre-pandemic levels of 2019.

In 2020 and 2021, the summer months of March-May, which is seen as a peak season, especially for cooling appliance makers was the peak of the first and second wave of COVID-19 and subsequent lockdowns. This meant close to zero sales for appliance makers.

With a large part of the population now vaccinated and a mild third wave, appliance makers are hopeful this summer will see a revival. CNBC TV18

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