Col. Rajyavardhan Rathore, Union Minister of State (independent charge) for information and broadcasting recently launched All India Radio’s (AIR) streaming services on Amazon’s Alexa smart speakers. Chairman Prasar Bharati A Surya Prakash; CEO Prasar Bharati Dr Shashi Shekhar Vempati; Rajiv Sawhney, Principal Tech Business Development, Amazon Alexa (Asia); and other senior officials of the ministry were also present at the event.
Speaking on the occasion, the minister said that launching of AIR’s streaming services on Amazon’s Alexa platform would be a synergy of old and modern forms of communication and this initiative would benefit the Indian diaspora around the world. Surya Prakash commented that the playlist of archival assets of AIR would also be made available on the Alexa platform in the future. Rajiv Sawhney observed that voice is the future of communication with the devices around us. Voice is everywhere and already 390 million people around the world are using voice-based communication and this would almost triple to 1.83 billion people in the next 3 years.
Vividh Bharati and 14 other regional language streaming services of AIR will be streamed on Amazon Alexa. Archival assets of AIR will be made available in Amazon Alexa in near future. AIR will get an additional platform for global and domestic audiences and will cover all the shadow areas of the terrestrial broadcasting in the regional, headquarters, and metro cities in particular. Alexa would supplement All India Radio’s website and app.