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China TV shipments plunge 20 percent in 1Q20

TV shipments in China declined 20.1% on year to 9.95 million units in the first quarter of 2020, as disease control measures such as city lockdowns and travel curbs undermined consumer demand, according to China-based market consulting firm All View Cloud (AVC).

TV shipments in China fell 19.3% on year in January and dropped further by 27.3% in February before seeing a narower decline 16.8% in March, AVC said.

In terms of sales value, China’s TV shipments also fell 33.9% to CNY23.8 billion (US$3.365 billion) in the first quarter, AVC data showed.

TCL has also disclosed that its TV shipments, including own brand and ODM models, declined 20.2% on year to 6.73 million units in the first quarter.

Its own-brand TV shipments to overseas markets plunged 23.8% on year to 3.11 million in January-March, as a decline of 52.1% in shipments to North America offset a rise of 43.9% in shipments to Europe and a gain of 14.3% to emerging markets, TCL said, expecting its shipments to regain momentum in the second quarter. Digitimes

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