Posted by Burly Home Appliances
Burly Home Appliances Pvt. Ltd after creating a niche for themselves with Green Coolers and Green Wash Washing Machines have gone one more step ahead to address to mass market for coolers by acquiring Brand Royalty from Khaitan through its Principal Company MPPL. The Khaitan Name is renowned for innovations and pioneering product design.
Speaking to TVJ personnel Burly Director and CEO, Chandra Prakash Shrivastav said “Khaitan is a big addition to Burly portfolio as this help us to horizontally integrate the segment where Burly was not operating. The brand equity of Khaitan will also help Burly Team to drive sale volume in the market.”
Chandra Prakash Shrivastav informed TVJ “The brand Royalty from Khaitan Plastic Cooler is for 5 years on Pan India Basis. Khaitan Plastic Cooler will have a comprehensive range of Desert, Window, Tower and Personal Coolers with a competitive price tag.” Two years back Khaitan used to enjoy 7 percent market share. As per Chandra Prakash Shrivastav with Burly and Khaitan together his team will try to gain 10 percent market share in 2020 season.
When asked about the selling pitches for Khaitan Cooler Chandra Prakash Shrivastav said “ Sirf Naam hi Kaafi Hai ”.―TVJ Bureau