Burly Launches TVC For Rural Market

Burly Home Appliances is going to launch TVC on its GREEN COOLERS in next week on ETV ( Punjab, Haryana, UP, UTT, Bihar, Jharkhand), OTV in Odisha and NDTV ( National Channel ). Speaking to TVJ, Chandra Prakash Shrivastav, CEO & Director said “Burly is focussed on Rural Markets in India hence the customer there are going to be addressed through their Regional Channels. The other market communication will also be through BTL at the point of sale.”

Mr Shrivastav also informed that Burly just booked 1000 coolers from its distributor at Cuttack in a span of just 45 days. Other distributors at Gurgaon to did placement of Burly Coolers at 100 retail counters in just 2 months’ time.”

Burly is going to launch ECO WASH Washing Machines in the next month. Here again, focus would be on the Rural Markets of North, East and South India.—TV Veopar Journal Bureau

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