Bosch Home Appliances Forays Into New Category Of Appliances

Bosch Home Appliances has announced its foray into the competitive small appliances category with an all new range starting with Karnataka and Kerala.

Offering an all new category of TrueMixx Mixer Grinder range, the company aims to localize goods for India and Make in India.

In the first phase of launch, Bosch will take its mixer grinders to southern states, starting with Karnataka and Kerala. While Bosch recognized that women have accepted technology and dislike any deviation from the desired output, another factor that is vital to each product is its price point.

As women are the primary decision makers for kitchen related purchases, Bosch will introduce their Mixer Grinders on the festive occasion of Onam between the price range of Rs. 3000 and Rs. 7000.

“We are delighted to enter the competitive small appliances category with Bosch’s Mixer Grinder. With several launches since the beginning of the year, 2018 has been an absolute year of fervor for Bosch,” said MD and CEO, BSH Household Appliances, Gunjan Srivastava.

Adding to this he said, “BSH Household Appliances is committed to bringing best-in-class German technology to each and every Indian house. At present, we are the only player in the country to offer customers such a huge range of products with our three distinct brands Bosch, Siemens and Gaggenau to suit each and every home requirement and budget. Keeping consumers requirements at the heart of our business, with Brand Bosch we have now expanded into small appliances with mixer grinders.”

The announcement is a foray in the competitive small appliances category with a mindful decision that comes after years of understanding and studying the Indian market carefully.

“We are confident that we’re turning a new leaf in the India page of the company with our innovative product portfolio in the small appliances segment and will continue to do so in the coming months,” added Gunjan Srivastava. – Business Standard

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