Haier

Blue Star celebrates 75 years of trust

The latest Blue Star film marks the company’s 75th anniversary. People and industries have come to depend on Blue Star for a variety of needs over the years, and it is perhaps this trust that has turned a modest enterprise into a global entity. The company aims to communicate this trust by way of this film, showing people from homes and companies leaning on them. The new TVC attempts to showcase the company’s multi-faceted identity. The ad conveys that the company’s pedigree over the decades has been built due to the trust that the customers have in them, with a focus on the new tagline Built on Trust, and a promise to keep reinventing as the company moves forward toward its centennial.

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