Blaupunkt accredited with the tag of Brand of the Century is making a trailblazing entry into the Indian LED Televisions market. Blaupunkt has unveiled 3 series of its LED Televisions at IFA Berlin on 31 August 2018 in Germany. Subsequently, the Global Management Team of Blaupunkt launched these 3 series on 11 September 2018 at The Lalit, New Delhi. The key members of Indo-German Trade Commission, Kiara Advani (Bollywood actress), and Dr. Jai Madaan (renowned motivational speaker and astrologer) attended the brand launch event with several other dignitaries.
With a German brand coming in, one would surely expect it to have a very detailed understanding of the quality needs and price sensibilities of the Indian customer. Based on market dynamics, primary data analysis and consumer TV viewing habit patterning, Blaupunkt carefully studied the needs and took steps to launch products that would delight the Indian customers.
It was a grand show the Germans put up; the ambience was futuristic and on the countdown, there were 2 of the best-in-tech LED televisions unveiled on stage. The star models – 55-inch 4K UHD LED TV and 50-inch FHD smart sound series when unveiled in a hi-tech dramatic manner; one could realize why the Germans took their time to enter India with a great selection of LED televisions. Blaupunkt LED televisions can surely be a style statement to any quality discerning Indian customer due to its new age features, including AI capabilities and sleek charismatic design. Finally, the entire range of Blaupunkt LED televisions that included the 4K UHD series, smart sound series) and Family series was unveiled and displayed as the Germans shared the features and USP’s of its all three series.
Blaupunkt’s LED TVs come in three futuristic series and eight models equipped with cutting-edge features such as bombastic sound quality with Soundbar, AI-based hybrid launcher, voice-recognition smart remote, fine-tuned color variations, and comes with all its sleekness and sturdiness expected from a German brand.
The 4K UHD premium series has three LED models that have the inbuilt sound bar of 60 W— the 43-inch, 49-inch, and 55-inch, where 55 inch is the flagship model of Blaupunkt. It is India’s 1st voice enabled android open source television. The customers can now find the Broadcasted channels and Internet on same platform with the ease of one remote. All these LED TVs offer high-resolution display, are Quad Core enabled and have 178-degree view angle. The 4K UHD Premium offers connectivity through WiFi, Miracast option, has multiple ports and RJ45 Ethernet. With smart air mouse voice enabled feature, search your favorite programs/apps in a flick of a second. The best part is that the 55” television has 60 W in-built sound bar so that you can enjoy brilliant audio output.
The smart sound series has three models available in 32-inch, 43-inch, and 50-inch, having additional sound bar, so a viewer can get 30+60 W sound output. The smart sound series comes with a FHD & HD resolution, supports Wi-Fi, has Miracasting and 178-degree viewing angle feature and multiple ports option. It has two inbuilt box speakers that give a cinematic sound experience to the viewer. The connectivity features include three HDMI, two USB, and RJ45 Ethernet. AI-driven smart user interface helps viewers to get the best content from TV channels and internet on the same platform via Universal search feature. The slim metallic bezel in this series makes the television aesthetically attractive. With smart air mouse, one can enjoy futuristic TV viewing experience.
The Family Series includes 32-inch and 43-inch LED with a standard 30W sound output and carries similar specifications of other two series except for Inbuilt Wi-fi and Miracasting feature.
On the launch of these much-awaited LED TVs, Andrzej Cebart, Managing Director, Blaupunkt, said, “Blaupunkt’s all three LED series are manufactured with German technology, both in the electronics and software domain. As we stand for Quality, no product would reach an Indian customer unless it has the BLUE DOT, the mark of Quality Assurance. On the basis of our product testing and customizations, we believe we are ready to disrupt the Indian market with Blaupunkt LED Televisions at affordable prices. I can surely say that we are luxury, but affordable luxury. We are excited about our launch in India with our LED Televisions range of products that are in par with what we market in Europe. In fact, I am sure you will soon be a Blaupunkt customer”
As stated by Andrzej, “carrying the stamp of excellence, Blaupunkt’s latest LED Televisions are feature rich, cost-effective and as we are eco-sensitive, we are energy efficient too”. In order to reach this affordable luxury product to the length and breadth of India, the German brand has tied-up with online retailer Flipkart for exclusive sales arrangement and the 8 models from the 3 Series of Blaupunkt will be unveiled at Flipkart on the 11th September and would be readily available for purchase from 18th September onwards.
As unveiled at the event, Flipkart Prices are as follows:
- The 4K UHD Premium Series 43-inch will be available on Flipkartat a selling price of Rs. 30, 999. 4K UHD Series comes in 49-inch and 55-inch, making it 3 sizes in this series.
- The HD Smart Sound Series 32-inch will be available on Flipkart at a selling price of Rs. 16, 999. Full HD Smart Sound Series comes in 43-inch and 50-inch, making it 3 sizes in this series.
- The Family Series HD 32-inch will be available on Flipkart at a selling price Rs. 12, 999. Family Series has another 43-inch inches Full HD model.
Congratulating Blaupunkt for the successful launch of its new offering, Kiara Advani, said, “I would like to congratulate Blaupunkt for this achievement! As Internet revolution is already adding value to on-demand entertainment and small screens are getting popular what I see missing is the overall experience, even though the visuals may be of satisfactory quality. With Blaupunkt LED Televisions, the added sound advantage and new-age visual technology, my audiences can watch my shows on Netflix and on other internet mediums on-demand with cinematic experience that too in the comfort of their homes. I am sure, like me there would be millions of Indian customers that would love to own a Blaupunkt LED Television.” – TV Veopar Journal Bureau