AUO Eyes Value Growth With Smart Strategy

AU Optronics (AUO) is enforcing a three-axis strategy to tackle challenges and seize business opportunities coming along with the emerging technologies such as 8K displays, foldable smartphones, autonomous driving, AI and IoT in 2019, according to company president and COO Michael Tsai.

The challenges and opportunities have become more apparent as demonstrated by products highlighted at CES 2019 and MWC 2019 as most high-tech giants have been utilizing the advantage of these new technologies to develop innovative devices.

AUO’s three-axis strategy is designed to focus on three aspects relating to the development of technology innovation, scenario applications and smart manufacturing, with an ultimate goal of ramping up value growth at the company, Tsai said.

With regard to technology innovation, it is true that neither consumer nor enterprise products could bring in new market opportunities or boost product value if they come without innovative technologies, particularly in the display industry.

AUO is also enhancing its deployment in the field of scenario applications as display devices are increasingly becoming an important interface for the presentation of information in scenarios arising from IoT and 5G applications.

Finally, all technologies and products are to be materialized through manufacturing capability and management, making smart manufacturing an essential element to deliver related products to clients and end markets.

In line with the company’s innovative product development plans, AUO will develop a full range of ultra-large 8K TV panels in 65-, 75- and 85-inch sizes in 2019, with the whole series of products supporting HDR technology, 120Hz high refresh rate, quantum dot (QD) wide color gamut.

In addition 8K TV panels, AUO is also developing display devices with ultra slim bezels and ultra-wide viewing angles, such as a 65-inch 4K TV panel that delivers a brightness of up to HDR 1,500 nits, with a 3.5mm slim bezel.

AUO has also dedicated its efforts to the development of complete series of gaming displays, and actually has taken up a 50-60% share of the global gaming panel market, and up to 80-90% in the premium gaming panel segment.

For instance, the company kicked off volume production of its 65-inch UHD 4K big format gaming display (BFGD) products at the end of 2018, with brand clients already delivering related devices to the market. The 65-inch BFGD display comes with a refresh rate of 144Hz, QD wide color gamut, and a brightness of HDR 1,000 nits, meeting the highest VESA DisplayHDR standards.

AUO has also rolled out a 31.5-inch curved gaming monitor display with a refresh rate of 240Hz. The curved gaming display also features high-resolution, bezel-less curved frames, and also a fast response time.

There is also a 17.3-inch UHD 4K (3840×2160) gaming notebook display, backlit by mini LEDs with 240 dimming zones and peak brightness of over 1,000 nits, Tsai said, noting that this panel supports Nvidia Max-Q notebook form factor.

AUO is ramping up the ratio of its all-screen through-hole, ultra-slim bezel LTPS-based handset panels in 2019, and these panels will be driven by TDDI chips.

The company, which has been producing displays for VR applications, will also begin rolling out display devices supporting AR applications in 2019, with the first batch of these products coming out with a resolution of 1,045ppi and a brightness of 1,000 nits for AR headsets, which will be suitable for industrial maintenance, inspection, training and other professional purposes, Tsai concluded.―Digitimes

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