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Amazon Ramps Up Its Offerings In Large Appliances Ahead Of Festive Sales

Amazon India has almost tripled its exclusive models in categories such as television, refrigerators and washing machines ahead of the festive sale to 200 as compared to 70 models last year, according to a top executive of the company.

“When customers come to Amazon this Diwali season, they will have a much larger range overall as well as of exclusive product,” Kaveesh Chawla, director, category management, Amazon India, told Moneycontrol in an interaction. He also said that over 6000 products would be available just in the large appliances category. Last year, Amazon had around 5000 products under this category.

The company claims to have added around 500 products in the last few months.

According to media reports, Flipkart is expecting to more than double the sale of large appliances during the festive sale against a non-sale month.

“When customers come to Amazon this Diwali season, they will have a much larger range overall as well as of exclusive product,” Kaveesh Chawla, director, category management, Amazon India, told Moneycontrol in an interaction. He also said that over 6000 products would be available just in the large appliances category. Last year, Amazon had around 5000 products under this category.

The company claims to have added around 500 products in the last few months.

According to media reports, Flipkart is expecting to more than double the sale of large appliances during the festive sale against a non-sale month. ― Moneycontrol

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