Amazon India Increases Appliances Selection Ahead Of Festive Season

Ahead of the festive season, Amazon India on Friday announced an increase in its selection of large appliances. According to a top official, the company has added over 1,000 appliances by top brands such as Toshiba, Voltas, Sanyo, Comfee by Carrier among several others across ACs, Refrigerators, Washing Machines and more. Addressing a press conference in the city, Suchit Subhas, Director – Large Appliances and Furniture, Amazon India, said Amazon India had seen an increase of over 65 percent y-o-y in large appliance unit sales in Goa and customers in Panaji, Margao, Mapusa and Mormugao were driving the growth of large appliances in the state. Whirlpool, Samsung, IFB, LG and Haier were the top brands in the region, he said.

“Customers in Goa have been shopping for a range of products like ACs, refrigerators, washing machines and other appliances on Amazon.in. They are using our finance schemes such as no-cost EMI, choosing from our vast selection of appliances across price points and benefiting from fast doorstep delivery. Interestingly, premium appliances such as front load and top load fully automatic washing machines, washer-dryers and side-by-side refrigerators are popular among customers on Amazon.in,” Mr Subhas said.

Talking about the festive season, Mr Subhas said, “Customers can expect exciting new launches and never-seen-before deals on popular brands across appliances. There will be a range of Alexa-enabled appliances across ACs, Washing machines & Refrigerators from leading brands. We will continue enabling convenient finance schemes to help customers upgrade their appliances this season.”

Amazon India’s large appliances business had been among the fastest growing categories with over 50 percent YoY growth, he said, adding the online marketplace had invested in fulfillment infrastructure that allowed customers to get delivery within 48 hours through its partner brands.―UNI India

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