Amazon has introduced voice-based shopping in India through its app, powered by Alexa. The company has added a voice feature to enhance the customer’s shopping experience, and ease and convenience.
However, the experience is not totally hands-free like it is with Amazon’s Echo devices. The offering is only available in the Amazon shopping application for Android devices.
According to the company, voice feature will save time as well as cognitive load due to typing and correcting the spellings of written words. Not only searching for products but the customers can also check the status of their order and delivery with the recently added feature.
The process can be performed by using four commands – search, add to cart, check order status, and proceed to checkout. The voice experience is primarily in English for now but Alexa understands some regional words and proper nouns in many languages.