Amazon Announces Sale Before The New E-comm Rules Come Into Effect

Scheduled before the February 1 deadline, when the revised IED policy for electronic commerce that could restrict large discounts comes into effect, Amazon will start the new year with a new sale starting this weekend. The 4-day “Amazon Great Indian Sale” will begin on January 20. The e-tailer promises deals on smartphone brands such as Apple, OnePlus, Xiaomi, Honor, Realme, Samsung and 10.or.

“Amazon’s Big Sale India will have great deals on a wide range of products, including smartphones, consumer electronics, fashion, home and kitchen appliances, large appliances, everyday items and more,” said Manish Tiwary, vice president of retail management. Amazon India categories. in a sentence. Amazon has also linked with HDFC Bank to offer an additional 10% discount to its customers.

Amazon said it would offer discounts on brands such as Puma, Red Tape, Bata, MotherCare, Vero Moda, Fastrack, Joyalukkas, Timex, Skybags, Arrow, LG, Voltas, BPL, HP, Canon, Philips, etc.

The new FDI guidelines that will come into effect in February are stricter in nature and make companies like Amazon India and Flipkart go back to the drawing board.

Special offers will also be available on Amazon brands: Amazonbasics, Solimo, Symbol, Myx, Vedaka, Presto among others. Customers can also get a discount of up to 3,000 rupees on Amazon devices, including Amazon Echo, FireTV Stick and Kindle eReaders.

The Ministry of Commerce and Industry has announced a revised electronic FDI trade policy that will be effective as of February 1. The new rules require that electronic commerce companies such as Flipkart and Amazon treat all suppliers equally and prevent them from presenting exclusive products on their platforms, own inventory and, therefore, be able to influence prices and offer large discounts.

The ban on e-commerce companies from selling products from entities in which they have interests could affect Amazon because it has stakes in its two main selling entities, Cloudtail and Appario.

During the next sale, Amazon will also promote handlooms and handicraft products from around the country, such as the Ikat, Banarasi, Tant saris and Agra leather shoes. Customers will also be able to explore a wide range of products, such as office stationery and grocery items presented by women entrepreneurs at Amazon Saheli.

During the last festive season, which started from Navratri or Durga Puja and continued to Diwali, Amazon made three rounds of the sale of the Indian Grand Festival.―Tech2.Org

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