Air conditioner sales in South Korea are expected to hit a record high of 3 million units this year, given the sizzling demand as the early arrival of heat wave sent consumers rushing to prepare for another lengthy hot summer.
Major AC manufacturers such as Samsung Electronics, LG Electronics and Dayou Winia are running production lines at full capacity to respond to exploding demand, according to the companies.
Sweltering heat drove sales of air conditioners to about 2.5 million units a year in the past two years, but the figure is expected to be easily broken this year due to an epic heat wave forecast this summer and increasing consumer perception of multi-purpose air conditioners as must-use home electronics all through the year.
As a result, air conditioners are likely to become the first to exceed the 3-million-unit mark in annual sales in Korea among the most commonly used household appliances that include TVs, refrigerators, and washing machines.
The early hot temperature that began in May saw sales of air conditioners nearly double last month. AC sales at Lotte Hi-Mart, a leading local retailer of home electronics, soared 60 percent in the first 27 days of May from a year ago, and the sales volume of air conditioners at ET Land, another large electronics retailer, jumped 84 percent in the same period, making it the highest May figure in history. Sales of Winia AC brands across the country in the first four months of this year climbed 38 percent from a year ago.
What is noteworthy is a new consumption pattern emerging where more consumers join to install air conditioners in each room instead of one big air conditioner typically in the living room as hot days are prolonged. Moreover, air conditioners with versatile functions such as heating and air cleaning make them necessary for all four seasons.
All production lines of major AC manufacturers are already in full operation. Samsung Electronics, LG Electronics and Dayou Winia are also waging marketing campaigns by focusing on new and additional functions such as artificial intelligence-based automatic control.―Pulse News