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Dealers Speak

Abdul Wajid

Refrigerators, washing machines, and water purifiers witnessed the highest growth in sales from our counter in 2019. Frost free refrigerator models gained traction as replacement buying saw an increase. Top-load washing machines dominated the respective category in terms of sales as consumers in our region shifted their preferences from being price sensitive to comfort. Financing companies have aided the transition. Star-rating in refrigerators and washing machines is still not a well-understood concept. Consumers are yet to appreciate the impact of star rating on these appliances. This is why, 4- and 5-rated appliances have not been able to make a favorable place in the households in higher numbers.

Brands retailed: Daikin, Hitachi, Mitsubishi Electric, Samsung, Blue Star, O’ General, Carrier Midea, and Eureka Forbes

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