A Rapid Growth in the VR Market

The virtual reality (VR) industry is developing at lightning speed, integrating into almost every business sector and operation around the world. VR hardware and software is projected to increase from USD 3.7 billion to USD 40 billion by 2020. Paired with augmented reality (AR) in many cases, VR is becoming increasingly popular with mobile users as well, accounting for 75 percent of global VR display sales by 2020. With an estimated 171 million users by 2018 and counting, the potential for the VR market is through the roof. Naturally, developers, designers, and innovators are rushing to capitalize from this monstrous new development, solidifying it as being on the cusp of widespread adoption in every business facet. Some of the most anticipated developments in the VR market are discussed further.

Total immersion. Manufacturers are working on incorporating more senses to achieve a truly immersive experience. Most VR experiences involve sight and sound, only. Developments for incorporating touch and even smell will pop up in this new sphere. As the obvious next stage of VR, the developers are expected to focus their attentions on making VR as totally immersive as possible.

New tools. More exploratory options for VR headsets are moving into the future. Since VR provides a marketing experience that is simply unrivaled at this time, developers are working on a new host of tools that will enable people to create and publish VR content without much effort or expertise. Working to expedite the VR process, the goal is to make VR more usable for people without expertise in the field.

Real-time shopping. The future of e-commerce is with VR. It is letting shoppers immerse themselves in a shopping world, without the lines and hassle of traveling to and from store locations. VR is the retail shopping way of the future.

Increased performance. Eye-tracking technology is making its way to VR in 2018. This technology will help with improved performance on mobile hardware, making VR even more compatible with mobile viewing and usage. This kind of development is very important for brands and businesses wishing to reach consumers more directly. One can expect to see user interfaces (UI) to get additional tools, supported by content creators who will have access to more contextual information. As a result, brands need to be ready to embrace this kind of sensory marketing that is looming on the horizon.

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