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2022 summer sales could be 5-7% higher than pre-COVID levels: Vijay Sales

India Meteorological Department (IMD) has warned of a possible heat wave in the north west, central and western parts of India in the next 4-5 days.

To understand what this could bring about in terms of opportunity to the cooling appliance sector, CNBC-TV18 spoke to Kamal Nandi, Executive VP and Business Head, Godrej Appliances and Nilesh Gupta, Director, Vijay Sales.

Gupta affirmed that the month of March has turned out to be a bonus for the company. He shared that the company has been overwhelmed by the response that it has received ahead of the summer season. He explained that summer sales for 2022 could be 5-7 percent higher when compared to pre-COVID summer. He added that demand for laptops continue to be strong as companies and schools opt for a hybrid model.

“Normally the summer season starts after Holi, but we saw the summer season picking up from the second week of March itself, and March has been very strong. In fact, we never expected this. It is turning out to be a bonus. We may see a slight upside of 5-7 percent summer sales over 2019,” he shared.

“Laptop still continues to be at the top of the priority because that’s everybody’s need. But at the same time, now you have a hybrid model, although most of the companies have called all the team members to work from office but then there are many companies who are giving a hybrid model of two days option to work at home and schools also are doing a hybrid thing. So I think air conditioner will also play a part of it,” he said. CNBCTV18

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