Sony has announced pricing and availability for its 77-inch BRAVIA OLED A1E Series TV. The XBR77A1E is set to start shipping in July for an MSRP of USD 19,999. 

"With over 10 years of OLED experience Sony is pleased to introduce the BRAVIA OLED 4K HDR TV, its first large screen consumer OLED television," said Kevin Brinkman, Director of Product Marketing, TV and Projectors, North America. "Our long experience with OLED technology, together with the new 4K HDR Processor X1 Extreme, meant that this was the right time to return to the consumer OLED market. The A1E features a powerful mix of our exclusive image processing with a striking new design concept that is sure to make an impression in anyone’s home."

The BRAVIA OLED A1E Series Ultra HD TVs feature Sony's 4K HDR Processor X1 Extreme system that produces audio directly from the screen itself, a unique, cutting-edge stand-less form factor design, and the Android TV platform. In addition, the display's OLED panel offers superior black levels and viewing angles over traditional LCD TVs. Likewise, the sets include HDR10, HLG (via firmware update), Dolby Vision (via firmware update), and TRILUMINOS color support. – HighDef Digest